Synaesthesia:
"A condition in which one type of stimulation evokes the sensation of another, as when the hearing of a sound produces the visualization of a colour".
We automatically look for a beginning, middle and an end in a narrative, however a narrative in a song can sometimes not run to how we think it will.
In songs the narrative rarely is complete and therefore often fragmentary.
Fragmentary narratives may help the repeatability of promos.
Andrew Goodwin suggests music promos can interpret/use the meanings created in the song lyric in one of the following ways:
- Illustration - the promo basically illustrates the ideas/narrative in the song lyrics.
- Amplification - Uses a key idea/image from the lyrics and develops it into a concept within the promo. A link remains between the lyric and the promo.
- Disjuncture - The promo bears no resemblance to the lyric or its meaning; abstract; often seen as unconventional/'arty' videos; creates a new range of meanings for the song.
No comments:
Post a Comment