· Shows no band performance – concentrates on narrative
· Revolves around a main character throughout the video
· Contains Intertextuality
· Uses mise-en-scene to create an effective story
· Wide range of cinematography
· Sometimes use a hired actor – not a member of the band
· Almost like a short film
· Dull lighting, the video is dark throughout
Katy Perry – This Is How We Do
· Abstract style of video
· Representing different styles of people
· Concentrates on everyday life occurrences
· Pastiche/parody
· Unrealistic
· Dancing
· High budget – Costume, props
· Many people in the video
· Colourful
· Representations of happiness.
· Selling the consumerist lifestyle
· Product placement – telling young people that the more money you have, the more successful you are.
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